Understand your audience. Talk their language. Include a few kittens.
It can be said that presentation is everything, and to help a cat litter, sWheat Scoop, make some noise in a cluttered market, we focused on just that.
The overarching brand refresh included a website redesign, updated packaging, sales support materials and digital presence. Taking on the digital realm, we increased website engagement with updated, educational content. Efforts across multiple mediums proved that the sWheat Dreams campaign, a wheat farmer and Mittens the kitten were just what these cat lovers were craving.