People want to know where their food comes from. So, let’s introduce them to the people bringing it to them.
In today’s world, consumers want “fresh and local.” Moyer Beef does just that. The company delivers fresh USDA prime and choice Angus beef to consumers throughout the Northeast. When asked to help increase awareness and purchase intent, we got to the heart of what makes Moyer Beef special — and we took an improv actor along for the ride.
We uncovered that “fresh and local” make this beef a trusted brand, and those who produce it care about the food they’re placing on consumers’ tables as much as their own.