minnesota pork board

Who knows more about pork than a pork producer? We put the producers front-and-center and let consumers connect directly.

When the Minnesota Pork Board (MN Pork) asked us to drive pork consumption for urban and suburban Minnesotans, we took a two-fold approach: introducing consumers not only to new delicious recipes, but also the farmers who could speak to the food’s origin stories.

What a Ham
Bacon
Check it Out
Bacon Chocolate Caramel Apples
BBQ Pork Mac and Cheese
Gnocchi

2m impressions +
10% increase in pork sales

64% higher engagement rate #porkplease

900 face-to-face conversations farmers + consumers