firestone

Since farmers aren’t too interested in talking about tires, we decided to talk about farming.

When we had the opportunity to reinvigorate an iconic ag brand like Firestone tires, we thought long and hard about what farmers want and, even more so, what they don’t want. Our research told us that farmers don’t want to think about tires. If you are thinking about your tires while in the field, you have a problem.

And when a tire blowout stops work for hours, the entire season’s success is at risk. This is where Firestone makes the difference. Because when farmers Farm Hard, they need a tire that will Farm Hard with them.

Lullaby
Pack a Sandwich
Drive

#FarmHard

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gains in brand perception

increase in unaided awareness