california strawberries

If moms knew how nutritious strawberries were, they wouldn’t think of them just as dessert.


Americans love their strawberries, rating them above all other fruit in a recent survey. But more than half think strawberries are just dessert, instead of the vitamin-packed powerhouse they are. Even fewer know about the health benefits that come from these little red delectables.

broadhead was tapped by the California Strawberry Commission to shift this perception. So we launched “Pick Real” during National Strawberry Month in May 2017. The campaign placed the strawberry at the center of food, family and tradition, giving people permission to feel even better about a fruit they already love.


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