PRNEWS Platinum Award finalists: clients Firestone Ag and Boehringer Ingelheim

broadhead's Sarah Ludlow and Julia Lodge at the 2019 PR Awards

Each year, PRNEWS recognizes outstanding achievements in communications and marketing. broadhead and two of its clients, Firestone Ag and Boehringer Ingelheim, have been named finalists in two categories:

Best Use of Social Media, Firestone Ag, Throwback Thursday:
Aligning with the brand’s overall mantra of “Farm Hard,” The Firestone Ag Throwback Thursday series pays homage to the hardworking farmers that many of Firestone Ag’s current Facebook community members descended from. The result? #TBT posts generated 2,741% higher Facebook engagement rates.

Best Use of AI/VR, Boehringer Ingelheim, Lockout Tube Hunt:
Broadhead partnered with Boehringer Ingelheim to develop a VR experience like no other – The Lockout VR Tube Hunt. Using our unique industry knowledge, we built a game that takes place in the alleyway of a free-stall cow barn, while integrating the Lockout product to bring both awareness and a key takeaway – blue teat sealant is better than white.