Kohnstamm Communications took top honors at the 2019 Minnesota PRSA Classics Awards, earning the “Best of Show” award for its advocacy campaign on behalf of Beech-Nut Nutrition, maker of natural and organic baby food and toddler snacks. The campaign – a direct-to-mom program combining experiential brand activations, product education, large- and small-scale event sampling and social engagement – also won in the Reputation/Brand Management and Institutional Programs category before winning the night’s top honors. The agency’s advocacy work with Beech-Nut was also recognized nationally this week with a PRSA Bronze Anvil Award of Commendation.
“We love this work and we love this brand,” says Alan Newbold, VP, Director Brand and Client Services and architect of Kohnstamm’s advocacy programming, “Beech-Nut truly understands the value and influence of one-to-one communication between a brand and its evangelists and is willing to invest in growing those relationships.”
In addition to its wins with Beech-Nut, Kohnstamm’s 8-month experiential tour with Atlanta-based kids beverage company good2grow was also honored as a Classics finalist in the Special Events/Observances category.