Mandle joins Minnesota’s largest independent marketing agency as SVP, Director of Data Science and Analytics
broadhead, the largest independent, full-service marketing agency in Minnesota, has named Dan Mandle as senior vice president, director of data science and analytics, a newly created position at the agency. The creation of this position further solidifies broadhead’s commitment to evolve and adapt to the needs of clients, and follows a period of growth for the agency, which recently acquired HMH Agency with locations in Portland, Oregon and Charlotte, North Carolina.
With expertise in turning data into stories and 20 years of experience in the agency business, Mandle will craft creative and outcome-oriented performance marketing programs for broadhead and its clients in the agriculture, food, wellness and transportation categories. He will also lead the agency’s offerings in segmentation, modeling and ROI analysis.
“The creation of this new position represents our commitment to providing the truest form of ‘full-service’ to our clients at broadhead, and our ability to be nimble as the marketing landscape changes,” said Dean Broadhead, founder and CEO. “Dan’s extensive background in the ever-changing world of data and analytics will complement and strengthen our suite of services.”
Prior to joining broadhead, Mandle most recently served as SVP, Director of Analytics at Colle McVoy. In that role, Mandle led and mentored a team of data scientists servicing a variety of B2C and B2B clients in industries like agribusiness, healthcare, pharmaceuticals and more. Dan also served as an adjunct professor for the School of Journalism & Mass Communication at the University of Minnesota, Twin Cities where he developed a course on digital media and strategic communication.
“I am thrilled to be joining the team at broadhead to expand its data and analytics services to better serve clients,” said Mandle. “broadhead’s clients are in some of the fastest-growing categories, and I see great opportunity to build new, innovative approaches to collecting and utilizing data that will allow us to build and maintain impactful marketing programs.”