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Molly Cooper, aka "Coop," is a fictional chick who’s into backyard chickens. Bringing quick bits of educational and helpful tips to both urban and rural women interested in starting a coop, Molly Cooper invites viewers to get The Scoop from The Coop.

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From coop maintenance and safety to breeds and feeds, we created Molly Cooper to bring life to Nutrena’s blog and social channels. And as we begin to help position this brand as a relatable, helpful resource, we’ve got Molly Cooper to add a little bit of character, too.