Crystal Sugarbeet Seed needed to revive their existing website, ACHSeeds.com, as the site was difficult to navigate and understand. broadhead was eager to take on the task. With only a few thousand sugarbeet growers in nine growing regions from Michigan to Idaho, ACHSeeds.com serves as the main hub for information on new sugarbeet seed varieties.
Knowing the different needs for each sugarbeet grower in different regions, the website needed to be updated to provide specific information for each grower.
While the user experience is consistent for site visitors, the information they consume is unique. Each grower visiting the website is served specific, relevant content for their region, including distinct seed breed options that are tailor made for their growing needs.
In the first month after launch, page visits increased by more than 130 percent, with time on site increasing by 320 percent.