NEWS

Hugh Whaley Joins Broadhead + Co to Lead Agency's
Association and Government Practice
February 2009

Veteran marketing and communications professional Hugh Whaley has joined Broadhead + Co as director of the Minneapolis-based agency's growing association and federal government practice.

"I'm very excited and honored to be invited to join the top-notch professionals at Broadhead + Co," said Whaley. "I've had the unique privilege of competing against Dean and his staff in the past, and I'm now proud to call Broadhead my professional home."

Hugh Whaley served as head of the Association Business sector for over 12 years at Osborn & Barr in St. Louis. He led a team of 20 professionals responsible for strategic and tactical advertising, public relations and issues management communications programs, primarily for agricultural producer-funded organizations, not-for-profit associations and U.S. Government agencies.

"Hugh will provide veteran leadership to our government and association team that has deep roots in the nation's capital," said Dean Broadhead, President|CEO. "We are an agency that has always valued experience, making Hugh's extraordinary background and keen instincts a natural fit."

Whaley has held numerous leadership positions with a number of organizations including the National Association of Farm Broadcasting (NAFB) and the NAFB Foundation, the American Society of Association Executives, National Agri-Marketing Association and the St. Louis Agri-Business Club. Hugh received a Bachelors degree in Political Science from Purdue University, and is a U.S. Navy veteran.

"The vision that Dean has for Broadhead's future, and his total commitment to their clients' success, is shared enthusiastically by the entire staff," said Whaley. "That quality was very attractive to me, and matches 100% with what I believe needs to exist within a highly successful agricultural and rural marketing agency."

Broadhead + Co is a Minneapolis-based marketing agency focused on connecting the interests of urban + rural America. Their client list includes leading organizations such as AGCO Corporation, The Almond Board of California, The Mosaic Company, Trimble Navigation, AgStar Financial Services and United Phosphorus, Inc. The agency is an approved federal government contractor on the U.S. General Services Administration (GSA) Schedule. For more information, visit their website at www.broadheadco.com.