broadhead collected nine Best of NAMA Awards at the 2016 Agri-Marketing Conference on April 13 in Kansas City, Missouri The Best of NAMA awards recognize the top work of leading agricultural and rural marketing companies throughout North America.
"We're proud of our strong track record at NAMA," Beth Burgy, president of broadhead says. "To receive honors in radio, print, digital, outdoor and public relations reflects the multidisciplinary talent that we have here. And it's always exciting to continue to explore the endless ways to meaningfully engage target audiences."
Created to tout the benefits of MicroEssentials® by The Mosaic Company, the agency's work on the "In the Dirt" radio series emerged victorious. Targeting ag retailers and farmers across the Corn Belt of the U.S. and Canada, the radio spots focus on the importance of everything that dirt offers for a successful crop, and why nutrient-rich soil is essential.
The agency won again for its "Almonds Outlook" e-newsletter redesign for the Almond Board of California. The overhauled e-newsletter provides almond growers, processors, buyers, state and federal regulators, researchers and local, national and industry-specific media with the latest in production technology, ensuring that audiences are up-to-speed on the latest regulations, opportunities for training, funding and more.
broadhead also claimed honors for its work on IDPPID.com, a digital diagnostic app developed for Boehringer Ingelheim Vetmedica, Inc., (BIVI). Designed to aid in the identification of equine pars pituitary intermedia dysfunction (PPID) – the symptoms of which often go unnoticed – the app served as a critical resource for the BIVI Equine sales force to easily and clearly communicate with their veterinarians about PPID and how to identify signs of the disease.
Lastly, the agency took home hardware for its Power-Line Primer Tree Nut print advertisement series created for client, Land View, Inc. The three-ad series ran on consecutive pages within California agricultural publications. The ads introduced tree-nut growers to the concept of using Power-Line Primer for almond, walnut and pistachio trees as a product to increase yield and, in turn, profit.
Additionally, merit awards were presented for: