broadhead Appoints New Director of Engagement

broadhead announces the hiring of Maija Hoehn as vice president, director of engagement. Hoehn will helm the broadhead Engage team, leading media planning and buying, engagement and analytics operations for the agency.

Hoehn joins broadhead from Martin Williams, where she had been since 2005, most recently as vice president, director of activation. Prior to that, she managed all direct marketing for the H&R Block account at Campbell Mithun. Hoehn began her career at other agencies throughout Minneapolis and Washington, D.C., and her brand experience includes Syngenta, Kubota, Cargill, John Deere Credit, P.F. Chang's, Pei Wei, Simmons Bedding, Thrivent Financial, Cellular South, KeyBank, among others.

"You only have to read the occasional headline to understand how quickly the media landscape is changing," says Beth Burgy, president of broadhead. "'Omni-channel' is now an unavoidable buzzword, so we're ecstatic to add Maija and her 360-degree perspective to the team. She has been a strategic force throughout her career, and her extensive experience in digital will enable us to deliver better work more often for our clients."

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