Equine-REV4-Waterccolor 1200x600

We began with three words: Shaping the future. These words are what we used to paint an overall brand platform, and for a company that has developed more than 10 new products in the last decade alone, it was just the right fit.

As a pharmaceutical company, research and development are the cornerstones of Boehringer Ingelheim Vetmedica, Inc.'s (BIVI's) future. To reinforce how the BIVI Equine division is an industry leader, we were challenged to unite its brand under one impactful platform.

Shaping the future of equine health launched with social, print, digital and experiential pieces. An updated website further promoted this new brand positioning, and mini-campaigns reminded veterinarians, customers and employees alike how impactful their role is in equine health.

STF TradeShow 2

Fluid and ever-changing, the animal health industry takes shape one day at a time, and together with our partners at BIVI, we take the lead in shaping the future of equine health.