What makes one cattle dewormer different from the rest? For Cydectin®, it's one spokes-dung beetle named Poop-A-Chew, a cow-pie lovin', animated CYDECTIN brand advocate.

In a market with the same cluttered messaging, finding a unique benefit from one dewormer to the next can be a challenge. However, we noticed how dung beetles, who break down 75% of manure on pastures and are critical to overall pasture productivity, often aren't highlighted. So, we took this golden nugget of information and brought it to life in a new campaign with Poop-A-Chew. To date, this award-winning dung beetle has been featured in print, social, pre-roll, media kits and ads, sharing his insights on pasture productivity.