This is a story about our unique perspectives. When we were challenged to breathe new life into an old brand, we looked hard at this one seemingly mundane piece of research: 9 out of 10 farmers trust Polyflex® to treat respiratory disease in cattle. Then we asked: "What's wrong with the one guy who doesn't?" And the "Crazy Guy" campaign was born. Meet our crazy guy who's served as a PSA for what kind of farmer not-to-be. Like one who tries to milk his chickens or doesn't trust Polyflex to treat respiratory disease.