Boehringer Ingelheim Vetmedica, Inc. faced one of broadhead's favorite challenges. After an acquisition significantly increased the scope of the company's product offering, BIVI became an undefined house of brands overnight. The company needed to identify differentiation, and communicate the virtues of their product depth. BIVI needed a story.
broadhead helped BIVI discover what sets it apart: a striking commitment to animal disease prevention – specifically vaccines. broadhead worked closely with BIVI stakeholders to craft a position from which BIVI could tell its story in a way that made sense to the industry. That story is "Prevention Works" – a platform that not only underscored BIVI's commitment to keeping animals healthy, but also created a consultative discussion point with customers.