Being a market leader in crop nutrition is a role The Mosaic Company takes seriously. With as much as 60 percent of crop yield dependent on soil fertility, the company enlisted broadhead to provide the agriculture industry with a resource to change antiquated viewpoints and provide next-generation fertility advice. The result is Mosaic's CropNutrition initiative, an integrated educational campaign that revolves around CropNutrition.com — a unique web resource designed to deliver the scientific aspects of soil fertility in digestible pieces, regardless of the reader's level of agronomic expertise.
We developed a web tool like no other — a Periodic Table of Crop Nutrients — where site visitors can learn about each of the 17 nutrients essential to plant growth. First-time visitors spent an average of nearly 9 minutes exploring the resource.
broadhead engaged the audience by bringing the key points of technical content to the forefront by displaying the information in interesting ways and, ultimately, telling crop nutrition stories in a manner readers appreciated.